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Can Newspapers Weather the Storm?

February 17, 2010

An article written for the Opinion Writing Workshop by Lluis Foix, Ruzanna Tantushyan, Lucy Chumbley and Ahmed Esmat:

Newspapers can both survive and thrive if they adhere to good business practices, make good use of new media and adjust their approach to news coverage.

Good journalism and good business practices go hand in hand. Witness the Economist, which has doubled in circulation since developing an online presence, and the New Yorker, which has maintained its quality despite budget cuts.

Newspapers are making more intelligent use of new media by incorporating digital tools such as blogs, podcasts and photo galleries on their Web sites and also making use of tools like Facebook and Twitter. The New York Times is a good example of a newspaper that uses these tools to complement its print edition.

The popular Egyptian newspaper El-Youm 7 began as an online newspaper and now produces a weekly print edition.

Although circulation continues to fall at most newspapers, with mid-market papers particularly affected, the larger publications continue to grow, reaching more readers than ever in more countries around the world.

People will always be willing to pay for quality news. The increasing number of sources and information available makes the need to synthesize, present and interpret the news more necessary than ever. Additionally, enrollment has remained steady in many US schools of journalism, indicating that young people still believe they can pursue a career in journalism.

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One Comment leave one →
  1. February 17, 2010 6:52 pm

    Hello colleagues,
    What a great piece! I agree with you that newspapers need to adopt new technologies and be more interactive in order to weather the storm.
    Terry

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